When it comes to small business marketing, a strong social media presence is a must. From reaching new clientele, advertising your business, interacting with your audience, and sharing your story with the world, social media is a great tool. However there are a few tips and tricks that must be taken into account in order to fully capitalize on the time spent on your social media accounts.

The world of small business is changing fast and the desire for an online presence is becoming no longer a want but a need to keep up with competition. As though that were not enough, as technology becomes more proficient the expectations of customers increase making basic websites unsatisfactory or obsolete. For small business owners, this can be overwhelming and seemingly impossible to stay in front of, but with a few simple changes you might not be as behind as you originally thought.

Starting a business is such an exciting endeavor. Following your passions and making a living doing it is a dream come true for many people. You’ve got your business name picked out and a product or service ready to present to the world. You have some idea of how you will market your business, but how are people going to remember you?